Great idea: Walt Disney’s CEO shares the ideas and values ??he used to create one of the most beloved companies in the world and inspire people to bring magic.
In 2005, Robert Iger became CEO of Walt Disney at a difficult time. Values ??have deteriorated, competition has intensified, and technology has changed faster than ever in corporate history. «I knew that nothing could be gained from the old controversy,» Iger wrote. «The only thing that made sense was the future, and I thought I had a clear idea of ??the direction Disney needed to go.» It came down to three clear ideas: 1) Create high quality content that Disney can create. 2) Embrace and embrace technology, not fight it. 3) Think more — think internationally — and transform Disney into a powerful brand in international markets.
Twelve years later, Disney is the largest, most respected media company in the world, which considers Pstrong, Marvel, Lucasfilm and Fox Century 21 to be almost five times the price. this was when Iger took office and Iger was recognized as one of today’s most innovative and successful CEOs.
He now shares the lessons he learned while running Disney and managing its 200,000 employees — endangering historical barriers; learn to inspire the people who work for you; adhere to the rights and communicate openly with the rules. This is a book about the relentless curiosity that has inspired Iger for forty-five years since he began working at the ABC director’s studio. It’s also about thinking and respect, as well as the honor that passes the dollar, which has formed the basis of every project and partnership that Iger pursues, from the great friendship with Steve Jobs in recent years to the enduring love of the Star Wars story.
«In the last fourteen years, I think I’ve learned a lot about such a true guide,» Iger writes. «But I couldn’t put it all together until I stayed.. The Martian by Andy Weir Download
